Botanical image library & plant data
Plant photos & structured botanical data
Ready for retail, e-commerce and growers. Build better product pages, plant finders, bench cards and content workflows from one flexible source for plant photos, data and usage rights.
Free Market Report
668 consumers. Real plant buying insights.
73% of consumers decided not to buy a plant because they felt uncertain. How to fix this to increase your sales?
What drives plant purchases
Where buyers hesitate
What to do to increase revenue
For garden centers, growers and plant retailers.
Download now
One source, flexible use
One source for plant photos, data and content tools.
Across horticulture, teams spend too much time searching for photos, rewriting plant descriptions, checking names and managing photo usage rights. Open Plant Data brings this together into a single, flexible source, so your content can move faster across every system and channel.
01
Quick access
Access plant photos and structured data from one shared source.
50k+ photos
Botanical names
USDA zone specific
Care data
02
Use it anywhere
Deliver content to your webshop, PIM, CMS, catalog, labels or bench cards.
API
Bench cards
Shopify
Labels
Magento
WooCommerce
03
Simple licensing
Work with clear usage rights and assets built for commercial use.
Commercial use
Simple pricing
Monthly flat rate
One system for plant photos, data and access.
Bring plant photos, structured data and ready-to-use tools together in one flexible source. Use Open Plant Data to create better product pages, use our plant finder, design bench cards and create content workflows without searching for photos and data.
Botanical Image Library
Access 50,000+ plant photos built for commercial horticulture content. New photos added every day.
Plant portraits, details and product-ready visuals · Connected to botanical names and records · Clear usage rights
Structured Plant Data
Use consistent plant information across teams, systems and sales channels, online, in-store and in printed media.
Botanical names, care data and descriptions · Content ready for webshops and catalogs · Missing plants can be added · USDA hardiness zone specific
Flexible Plant Platform
Bring plant photos and data into the systems and formats your team already uses.
API, CSV and custom exports · Feeds for PIM, CMS and webshop workflows · Ready for print and internal teams
Ready-to-use from the start
No development work required. Use our ready-to-use solutions to get started.
Plant Finder
Bench Cards
QR-codes
Shopify
Magento
WordPress
Photo download
Hansaplant
Plant content influences every step of the buying journey, from in-store decisions to webshops, QR-codes, catalogs and product pages.
did not buy a plant because the information was insufficient
expect clear plant information in-store, from bench cards to QR-codes
of businesses do not have complete content available for every plant
Consumer and industry survey, April 2026
What makes us different
Technology with personal support
Open Plant Data is an online platform, but we do not believe software alone solves everything.
Horticulture is practical, seasonal and detail-driven. Every business has its own systems, plant ranges, workflows and commercial needs. That is why we spend a lot of time on personal contact, onboarding and practical support.
That is how we have worked since 2002, and it is still how we work today.
Jeffry Breure
Founder & Technology Director
Jeffry leads the technical development of Open Plant Data. He focuses on platform architecture, integrations, data workflows and making sure plant photos and data can be used reliably across different systems.
Edwin Meijer
Founder & Commercial Director
Edwin leads sales, partnerships and market strategy. With more than 20 years of experience in garden retail, he focuses on helping horticulture businesses turn better plant content into commercial value.
Frank de Lange
Founder & Operational Director
Frank leads projects, delivery and customer implementation. He makes sure Open Plant Data works in practice for garden centres, growers, wholesalers and trade nurseries, from onboarding to daily workflows.
Blogs & ideas
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Turn plant data into value for your customers
In a short demo, we’ll show how Open Plant Data fits your webshop, PIM, catalog, bench cards or content workflow, including webshop plugins, clear usage rights and flexible access.